Boo! Three weeks to Halloween, but its already pretty scary out there!!!

In tough economic times people will view their purchases with greater scrutiny, and you much ensure your product mix is up to the test.

People may focus on one key gift rather than multiple purchases.  When this happens, then that one gift must be special.

More than ever, your customers are seeking value, and will pay more for an item if they can see & feel quality and appreciate the uniqueness of that item.

We strongly believe Kaloo meets these criteria, and our retailers agree as we continue to grow as a company, even in these challenging times.

So how can you keep your best foot forward in these uncertain times? Firstly, ensure your store is in tune with the current climate. Keep displays full and tidy inspires confidence and positive energy, thereby increasing the chance people will make a purchase.

Conversely, leaving store displays neglected & half empty creates a feeling of despair and makes the customer feel that they do not merit your best efforts as a retailer. In addition, carrying mass-market brands in an attempt to please everyone will only diminish the cachet of your specialty store.

I am not saying to load up recklessly on inventory, but rather look at what has been selling at peak times and making sure you have a variety of price points to satisfy their current budget.

Your customers can experience Kaloo for as little as a few dollars retail for a wrist rattle or mini bear, to over a hundred dollars for our award winning Activity Mats or Soft Cotton Rugs.  With over 600 items to choose from, there is a Kaloo for every budget.

In the coming weeks I want to share with you the success stories of our retailers as well as the love & excitement Kaloo has generated with families across the continent. I will also share some of the frustrations and challenges we face as well.  Stay tuned!